If you're reading this, it's likely you’re curious about my journey. Put simply: I love design, clever ideas, but most of all beautiful packaging. Which explains why I quit being a senior art director at Australia’s Agency of the Year in 1998 and started the first female owned tampon company in the world selling tampons in charcoal grey and silver zip lock bags.
Since then, I’ve had the number one back to school brand in the UK for 2 years and I’ve built three brands on Amazon.com one that sold out in a day when Khloe Kardashian posted a video using it.
So, no matter if it's an everyday household product, a personal care product or something new, I've unique experience in making anything look good and then manufacturing it and launching it to consumers.
And despite the marketing complexities of today, I believe that when consumers have beautifully designed objects put in front of them, they just must have them and as a result a brand is born. The most powerful creative is that simple.
