Katrina Allen

Witch hazel is a big seller in the USA, girls use it as a facial toner, but the brands are ugly. Quinn’s was born out of an opportunity to deliver a basic beauty staple in beautiful packaging. It worked as Khloe Kardashian stated “I just loved the packaging”.

The brand has also branched out into mists and castile soaps.

In 1998 I saw an opportunity to disrupt feminine hygiene by selling tampons in charcoal grey and silver zip lock bags. Within 4 years Dejour was available in every Australian supermarket and pharmacy with 8% market share. And by 2008 we had 65% of the private label tampon and sanitary pad market.

In 1995 I thought I’d give publishing a go, but I’m an art director they had to be picture books! The first, China Plate = Mate, a book of Australian rhyming slang and then Twinkle Twinkle, a photographic nursery rhyme book with live animals in painted sets.

In 2014 lubricant packaging on Amazon.com was basic at best so Nooky Lube was designed to capture a market that was happy to leave their lube on the bedside table. Today Nooky caters for the lube and massage oil market and is manufactured and sold exclusively on Amazon in the USA and is FDA approved.

After the success of Nooky Lube, it seemed right to launch a second FDA approved lubricant that was slightly more feminine and that was Lulu. Today Lulu is made in the USA, sold only on Amazon.com and comes in travel packs, bottles and there is a range of 5 massage oils to choose from.

Bored with selling tampons for 14 years and with 3 young sons and a lot of creative ideas swirling round in my head I created a kid’s stationary brand called Budons. This patented clip on collectable back to school stationary range was No 1 in WHSmith’s in the UK for 2 years.